Joy Marie Johnson is a Realtor affiliated with United Real Estate Philadelphia, a Real Estate investor, U.S. Veteran, and the founder of Smoove Move.
Throughout her real estate career, Joy has helped buyers and sellers navigate the market while also building firsthand experience as an investor and homeowner. She has personally purchased properties using the VA loan multiple times, along with other financing options, giving her insight into the buying process from both sides of the transaction.
That combination of professional expertise and personal experience allowed Joy to recognize one of the industry’s biggest challenges: buyers are often introduced to Realtors before they fully understand the home-buying process. Meanwhile, agents spend significant time educating and following up with potential clients who may still need preparation, clarity, and direction before they are ready to move forward.
Joy believed there was a better way to create that introduction.
Drawing from the questions, obstacles, and lessons she encountered as both a Realtor and an investor, Joy developed the educational videos and buyer-preparation process that became Smoove Move.
Smoove Move helps buyers understand what to expect, explore their financing options, and become better prepared before connecting with a local real estate professional.
Her goal is simple: create better-prepared buyers and stronger first conversations between clients and Realtors.
A better way to prepare for your move.
Smoove Move was created to help buyers become more informed, prepared, and confident before connecting with a local real estate professional.
Through guided education and a structured preparation process, buyers can better understand what to expect, explore important financing considerations, and identify the questions they need answered before taking the next step.
Smoove Move is built from real-world experience working with buyers, sellers, homeowners, investors, and real estate professionals.
The educational journey was developed around the questions, challenges, and decisions buyers commonly encounter throughout a real estate transaction.
Understand the process before the pressure begins.
Smoove Move helps you learn what to expect, consider your financing options, organize your priorities, and prepare your questions before you are introduced to a local Realtor.
The goal is for you to enter that first conversation feeling more informed, more comfortable, and ready to discuss what comes next.
Start the relationship with a better-prepared client.
Smoove Move helps provide buyers with foundational education before the introduction, allowing Realtors to begin with a clearer understanding of the client's goals, questions, and readiness.
That means stronger first conversations and more time focused on helping clients make informed real estate decisions.